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Ian was born and raised in the town of Port Hope, ON and grew up fishing on the Ganaraska River. At 33 years of age, he’s got well over 30 years of fishing experience. Ian’s passion about the sport has pushed him to reach out via social media to as many people as possible to raise awareness about the sport, the equipment and the attitude that it takes to be a successful angler. As a father of two, and full time employee at a steel foundry, Ian still finds time to invite his followers into his life where they get to meet his family, get a behind the scene view, but most importantly get to see his fails and triumphs while he is fishing in tournaments or filming.

Ian’s ultimate goal is to reach new demographics and introduce them to Fishing. He wants to break any stereo types surrounding fishing and get a new generation out there on the lakes and rivers.

“The world is changing, reaching a new audience and selling fishing must change with it, in order to compete with today’s technology and get people out there we have to appeal to them, engage them and show them that fishing is a lifestyle that they want.”


                                                                                                                           Ian West